-Case Study

Driving CRM Programme Delivery for Jimmy Choo

ANZ Digital supported Jimmy Choo with embedded CRM programme management expertise, helping coordinate customer engagement initiatives, campaign operations, stakeholder alignment, and delivery governance across the CRM roadmap.

Luxury Fashion RetailTeam As A ServiceCRM Programme Management
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2025 - 2026

  • The Challenge

    Jimmy Choo needed structured CRM programme management to support customer engagement, campaign delivery, lifecycle marketing, and operational coordination. The challenge was to bring together brand, CRM, data, technology, and delivery stakeholders into a more connected programme rhythm.

  • Our Approach

    ANZ Digital embedded CRM programme management capability to support planning, coordination, campaign prioritisation, roadmap tracking, and delivery governance. The team worked across stakeholders to improve visibility, manage dependencies, and ensure CRM initiatives moved forward in a structured way.

  • The Solution

    We provided a Team As A Service model focused on CRM programme planning, campaign workflow management, stakeholder coordination, roadmap governance, status reporting, and delivery tracking. This helped Jimmy Choo create a more consistent operating model for CRM execution.

The Results

A stronger CRM programme structure enabling improved coordination, clearer visibility, and more consistent customer engagement delivery.

CRM Roadmap Visibility

Improved view of campaigns, priorities, and timelines

Programme Governance

Clearer ownership, cadence, and reporting

Campaign Coordination

Better alignment across CRM, brand, data, and tech teams

Successful Delivery

Consistent delivery across CRM campaigns

Technology Stack

Emarsys
CRM Platform
Campaign Calendar
Customer Segmentation
Email / Lifecycle Marketing
Analytics & Reporting
Emarsys
CRM Platform
Campaign Calendar

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