-Case Study

Accelerating Digital Commerce Growth for Jack Wills

ANZ Digital supported Jack Wills with a digital commerce and performance optimization program focused on improving customer journeys, strengthening campaign performance, and supporting scalable online retail growth.

Fashion RetailDigital Commerce GrowthCustomer Journey Optimization
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2014

  • The Challenge

    Jack Wills needed to improve digital retail performance by creating a stronger connection between brand campaigns, e-commerce journeys, customer engagement, and measurable conversion outcomes.

  • Our Approach

    ANZ Digital developed a phased digital growth approach covering e-commerce journey review, performance media optimization, campaign alignment, analytics tracking, and conversion-focused customer experience improvements.

  • The Solution

    We delivered a connected digital framework that helped improve online visibility, campaign efficiency, product discovery, and customer engagement across key retail touchpoints.

The Results

A coordinated retail growth program designed to improve digital visibility, customer engagement, and online conversion opportunities.

Improved Discovery

Enhanced customer journeys across key retail pages

Stronger Campaign Performance

Optimized media activity around commercial goals

Better Conversion Focus

Improved path from product discovery to purchase

Clearer Insights

Improved visibility across campaign and website performance

Technology Stack

ASP.NET to Demandware Re-platforming
Custom Mobile App
Quantiv (OMS)
ASP.NET to Demandware Re-platforming
Custom Mobile App
Quantiv (OMS)

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