The Challenge
P&G faced a recurring challenge in ensuring product availability on shelves at all times in Carrefour stores. The gap between demand and supply resulted in stockouts, potential lost sales, and impacted customer perceptions of both the brand and retailer.
Our Approach
ANZ Digital collaborated with P&G to design and develop a digital solution that empowers customers to order out-of-stock P&G products directly from the store floor. The application integrates seamlessly with existing logistics processes to ensure fast and reliable delivery.
The Solution
We built the Endless Shelf application, a tablet-based solution for in-store use that enables customers to browse, order, and receive P&G products not available on the shelf — delivered within 12 hours for a seamless and satisfying shopping experience.
Technology Stack
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